lead generation
Direct marketing – Model of communicating discounts and other sales offers
Direct selling – Business model
Lead management – Methodologies, systems, and practices designed to generate new potential business clientele
Personal selling – When a sales representative meets with a potential client for the purpose of transacting a sale
Sales – Activities related to the exchange of goods
Customer experience – Interaction between an organization and a customer
Outbound marketing – type of marketing that uses interruption to reach potential customers
B2B marketing – Marketing practice
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